Making the most of exhibitions /

• Waterhouse, David.

• Fairs

• Gower,

• 0566026139

• Exhibition planning and design a guide for exhibitors designers and contractors
• Competitive retail marketing dynamic strategies for winning and keeping customers
• Event management a professional and developmental approach
• Events management
• Retail management
• Advertising
• Retail management
• Marketing communications contexts contents and strategies
• Marketing across cultures
• Marketing research
• Managing change a human resource approach
• Marketing
• Strategic management an analytical introduction
• Organisational behaviour and analysis an integrated approach