- Streaming video file (60 min.) : sd., col.
- unitube TRILT identifier 02B35D19.
- Jacques Peretti investigates how the concept of 'supersizing' changed our eating habits forever. How did we - once a nation of moderate eaters - start to want more? Speaking to Mike Donahue, former McDonalds Vice President, Peretti explores the history behind the idea of supersizing in the fast-food industry and examine the story behind the introduction of value meals, king-size snacks and multi-buy promotions. How did the advertising industry encourage us to eat more often? Additionally, the programme also explores developments in dietary advice over the past few decades. Peretti speaks to the experts and public figures behind 2003's warning of an 'obesity time bomb', as well as to the scientist who, in 1996, originally called for the fast-food industry to stop targeting children with advertising.
- Category: Documentary.
- This recording is to be used only for educational and non-commercial purposes under the terms of the ERA Licence.
University of Huddersfield Library Catalogue