- Financial services industry
- Bank marketing
- 0273632973 (pbk.) :
- 9780273632979 (pbk.) :
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- Includes bibliographical references and index.
- *The Financial Services Environment. *The Financial Services Consumer. *Identifying and Targeting Financial Prospects. *Development and Management of Financial Products. *Branch Networks and Distribution Through Branches. *Technology-Driven Distribution Channels. *Pricing for Financial Services. *Financial Services Promotion. *Customer Retention and Customer Loyalty. *Relationship Marketing. *Corporate Financial Services Marketing. *Projects.
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