Financial services marketing /

• Harrison, Tina

• Financial services industry
• Bank marketing
• Marketing

• Pearson Education,

• 0273632973 (pbk.) :
• 9780273632979 (pbk.) :

• 39.99

• Includes bibliographical references and index.
• *The Financial Services Environment. *The Financial Services Consumer. *Identifying and Targeting Financial Prospects. *Development and Management of Financial Products. *Branch Networks and Distribution Through Branches. *Technology-Driven Distribution Channels. *Pricing for Financial Services. *Financial Services Promotion. *Customer Retention and Customer Loyalty. *Relationship Marketing. *Corporate Financial Services Marketing. *Projects.

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