The practice of public relations /

• Seitel, Fraser P.

• Public relations -- United States

• Pearson/Prentice Hall,

• 0132038625 (pbk.) :
• 9780132038621 (pbk.) :

• £46.99

• Previous ed.: 2004.
• Includes bibliographical references and index.
• Part 1 EVOLUTION Chap. 1 What is Public Relations? Chapt. 2 The Growth of Public Relations. Part 2 PREPARATION/PROCESS Chap. 3 Communication Chap. 4 Public Opinion Chap. 5 Management Chap. 6 Ethics Chap. 7 The Law Chap. 8 Research Part 3 THE PUBLICS Chap. 9 Print Media Relations Chap. 10 Electronic Media Relations Chap. 11 Employee Relations Chap. 12 Multicultural Community Relations Chap. 13 Government Relations Chap. 14 Consumer Relations Chap. 15 International Relations Part 4 IMPLEMENTATION Chap. 16 Public Relations Writing Chap. 17 Public Relations and the Internet Chap. 18 Integrated Marketing Communications Chap. 19 Crisis Management

• Public relations an introduction
• Principles of direct and database marketing a digital orientation
• Strategic public relations
• Public relations a practical guide to the basics
• Public relations principles and practice
• Marketing communications engagements strategies and practice
• Marketing communications contexts strategies and applications
• Principles of marketing