Public relations and the social web : how to use social media and web 2.0 in communications /

• Brown, Rob.

• Internet in public relations
• Public relations
• Social media.
• Web 2.0.

• Kogan Page,

• 0749455071 (hbk.)
• 9780749455071 (hbk.)

• Includes index.
• Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.

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• Online public relations a practical guide to developing an online strategy in the world of social media
• Evaluating public relations a best practice guide to public relations planning research & evaluation
• Blog schmog the truth about what blogs can and cant do for your business
• E PR the essential guide to public relations on the Internet
• Public relations on the Net winning strategies to inform and influence the media the investment community the government the public and more
• Public relations concepts practice and critique
• Winning PR in the wired world powerful communications strategies for the noisy digital space
• public relations handbook
• Its not just PR public relations in society
• This is PR the realities of public relations
• Online public relations
• Exploring public relations
• Public relations in Britain a history of professional practice in the 20th century
• Effective media relations how to get results
• introduction to journalism
• Celebrity sells
• Mastering fashion marketing
• Public relations strategy
• Newspaper journalism a practical introduction
• Planning and managing public relations campaigns
• This is PR the realities of public relations
• Creativity in public relations
• Brands and branding
• Mastering public relations
• All about public relations how to build business success on good communications
• fashion reader
• Journalism principles and practice
• Public relations an introduction
• Marketing communications engagements strategies and practice
• Public relations principles and practice