Strategic marketing : planning and control /

• Drummond, Graeme.
• Ensor, John
• Ashford, Ruth

• Marketing -- Management
• Marketing -- Planning

• Butterworth-Heinemann,

• 075068271X (pbk.) :
• 9780750682718 (pbk.)

• £19.99

• Previous ed.: 2001.
• Includes bibliographical references and index.

• Sponsorship strategies for maximising the return on inverstment
• Sponsorship measurement and evaluation
• SportBusiness in numbers 2009 10
• Strategic market management
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Brand failures the truth about the 100 biggest branding mistakes of all time
• Marketing communications a European perspective
• Strategic brand management building measuring and managing brand equity
• Strategic brand management
• sport business future
• International marketing
• Marketing strategy and competitive positioning
• Sponsorship for a return on investment
• Marketing plans how to prepare them how to use them
• Consumer behaviour a European perspective
• Emotional branding the new paradigm for connecting brands to people
• Advertising
• Internet marketing strategy implementation and practice
• Marketing strategy
• Consumer behaviour a European perspective
• E business 2 0 roadmap for success
• Principles of direct and database marketing a digital orientation
• Essentials of marketing
• Discovering statistics using SPSS and sex and drugs and rock n roll
• Sports sponsorship and marketing communications a European perspective
• Creating powerful brands in consumer service and industrial markets
• Strategic brand management building measuring and managing brand equity
• Marketing communications engagements strategies and practice
• Relationship marketing creating stakeholder value
• E marketing
• Principles of marketing
• Strategic marketing planning and control
• Marketing
• Advertising
• Consumer behavior buying having and being
• Service operations management improving service delivery
• Strategic market management
• Kotler on marketing
• Marketing research an applied approach
• Marketing communications an integrated approach
• Economics for business
• Marketing research an applied approach
• Marketing strategy and competitive positioning
• Marketing research
• Marketing communications contexts strategies and applications
• Marketing plans how to prepare them how to use them
• Customer relationship marketing get to know your customers and win their loyalty
• Marketing research
• Consumer behaviour a European perspective
• Marketing management and strategy
• International marketing
• Global cases in logistics and supply chain management
• Principles of marketing
• Essentials of marketing
• Principles and practice of marketing
• Business research methods
• Consumer behavior and marketing strategy
• Retail marketing
• Public relations an introduction
• Public relations principles and practice
• Strategic marketing communications new ways to build and integrate communications
• Applied consumer behaviour
• Research methods for business students
• International trade new patterns of trade production & investment
• SPSS V18 August 2010 PASW
• Operations management