- Berman, Barry.
- Evans, Joel R.
- Retail trade -- Management
- 0131870165 (hbk.) :
- 9780131870161 (hbk.)
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- Previous ed.: 2004.
- Formerly CIP.
- Includes bibliographical references and indexes.
- Part One: An Overview of Strategic Retail Management 1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing Part Two: Situation Analysis 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part Three: Targeting Customers and Gathering Information 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing Part Four: Choosing a Store Location 9. Trading-Area Analysis 10. Site Selection Part Five: Managing a Retail Business 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions Part Six: Merchandise Management and Pricing 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing Part Seven: Communicating with the Customer 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy Part Eight: Putting It All Together 20. Integrating and Controlling the Retail Strategy Appendixes A. Careers in Retailing B. About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans) C. Glossary Name Index Subject Index
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