authors:subjects:publishers:ISBN:- 1412930472 (hbk.)
- 9781412930475 (hbk.)
- 1412930480 (pbk.)
- 9781412930482 (pbk.)
notes:- Includes bibliographical references and index.
- Introduction Critical Thinking and Interdisciplinary Perspectives Public Relations Defining the Discipline and the Practice Reputation, Image and Impression Management Risk, Issues and Ethics Public Affairs and the Public Sphere Media Perspectives Critique, Effects and Evaluation Health Communication and Social Marketing Public Relations and Management Organizational Communication Understanding and Researching Organizations Public Relations in 'Promotional Culture' and 'in Everyday Life' Public Relations in a Globalized World Key Thinkers and Thought in Public Relations
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