authors:- Curtin, Patricia A. 1955-.
- Gaither, Thomas Kenneth.
subjects:- Public relations
- Public relations
- Intercultural communication
publishers:ISBN:- 1412914140 (hbk.)
- 9781412914147 (hbk.)
- 1412914159 (pbk.)
- 9781412914154 (pbk.)
notes:- Includes bibliographical references and index.
- Preface; 1. The Challenges of International Public Relations: In Search of an Identity: Defining Public Relations Myriad Forms of Public Relations Cultural Relationship Constructs International Public Relations Today Chapter Summary; 2. Opening Global Gateways: MNCs and Globalization Opportunities//Problems National Image Cultivation Travel and Tourism Sports and International Goodwill Non-Profits and INGOs Trade Associations Keys to Opening Global Gateways Chapter Summary; 3. Global Public Relations and the Circuit of Culture: Language, Meaning, and Culture The Circuit of Culture Model Applying the Circuit of Culture to Practice Chapter Summary; 4. The Regulatory Environments of Global Public Relations Practice: Notions of Regulation Shifting Politics, Evolving Public Relations The Agents of Blurring Boundaries Cultural Norms: The Hidden Regulators Regulating Global Public Relations Practice Chapter Summary; 5. The Face and Shape of Global Public Relations Campaigns Materials: Representing Representation New Discourses through Technology and Trade Shows The Representation of a Fast Food Superpower in Asia Paradise Found in the Galapagos Islands Of Representation and New Understandings Chapter Summary; 6. Practicing Public Relations in a Global Environment: Global Dimensions of Public Relations The Globalization of Public Relations and the Circuit of Culture The Internal//External Paradox Meets the Global//Local Nexus Negotiating Asymmetry Chapter Summary; 7. Consumption: Rethinking Publics and Practice: The Moment of Consumption Public Relations Practice and Consumption The Challenges and Ambiguities of New Technology and Globalization Chapter Summary; 8. Contested Identities, Shifting Publics in a Globalized World: Constructing Identities Organizational Identities Defining National Identities Chapter Summary; 9. Capturing the Synergy of the Circuit: The Cultural-Economic Model: Lessons from the Smallpox Eradication Campaign Needed: A New Model of International Public Relations Practice The Cultural Economic Model of International Public Relations Practice Chapter Summary; 10. Circuiting the Globe: A Practice Matrix: Assumptions of International Public Relations A Practice Matrix for International Public Relations Applying the Matrix Contributions of the Matrix Chapter Summary; 11. Ethical Considerations in Global Practice: The Problem of Cultural Relativism Globalization and the Shift of Power Common Approaches to Public Relations Ethics New Ethical Approaches and PractitionersAE Roles Chapter Summary; 12. The Future of International Public Relations Practice: Implications for Practitioners Embracing the Cultural-Economic Model Where to From Here? Chapter Summary; Bibliography; Index.
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