Customer loyalty : a guide for time travelers /

• Robinson, Sionade.
• Etherington, Lyn

• Customer relations
• Brand loyalty.
• Service industries

• Palgrave Macmillan,

• 1403997632 (cloth)
• 9781403997630

• Includes bibliographical references (p. 170-171) and index.
• What do Customers Want? -- Lessons in Customer Loyalty of the Past -- New Customers New Challenges -- The Benefits of Winning Customer Loyalty -- Customer Loyalty and Service Brands -- The One Question That Really Matters -- The Loyalty-Building Experiences Take Centre Stage -- Making Loyalty-Building Experiences Happen -- The Future -- The Summary of Key Points.

• Managing customer relationships on the Internet
• Customer equity management
• Customer service empowerment and entrapment
• Construction and application of three measures of brand loyalty
• Scoring points how Tesco continues to win customer loyalty
• Revolutionize your customer experience Colin Shaw
• Creating customer delight the how and why of CRM
• Customer is king how to exceed their expectations
• Customer satisfaction the customer experience through the customers eyes
• Satisfaction a behavioral perspective on the consumer
• Customer relationship management concepts and tools
• Customer clubs and loyalty programmes a practical guide
• Auditing your customer service the foundation for success
• Strategic marketing
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer relationship management perspectives from the marketplace
• Customer relationship management
• Customer relationship marketing get to know your customers and win their loyalty
• Customer relationship management electronic customer care in the new economy
• Building great customer experiences
• loyalty effect the hidden force behind growth profits and lasting value
• Consumer behavior building marketing strategy
• Marketing strategies for competitive advantage
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• Service quality new directions in theory and practice
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Loyalty com customer relationship management in the new era of Internet marketing
• Making customer satisfaction happen a strategy for delighting customers
• Service operations management improving service delivery
• Corporate social responsibility readings and cases in a global context
• International business
• Advances in relationship marketing
• Customer first a strategy for quality service
• CRM redefining customer relationship management
• Relationship marketing creating stakeholder value
• Relationship marketing bringing quality customer service and marketing together
• grocers the rise and rise of the supermarket chains
• Retail marketing management
• Global operations and logistics text and cases
• Principles of marketing
• handbook of logistics and distribution management
• Know your customer new approaches to understanding customer value and satisfaction
• In charge of customer satisfaction a competence approach
• Doing your dissertation in business and management the reality of researching and writing
• Retailing management
• Relationship marketing for competitive advantage winning and keeping customers
• Strategic market management
• Consumer behavior buying having and being
• Consumer behavior
• International management cross cultural dimensions
• Marketing research
• Relationship marketing successful strategies for the age of the customer
• customer service planner
• Strategic marketing planning and control
• Consumer behavior
• European business
• Consumers
• International business competing in the global marketplace
• Marketing strategy and competitive positioning
• strategy process concepts contexts cases
• International trade and the world economy
• Exploring corporate strategy
• Strategy analysis and practice
• Consumer behavior and marketing strategy
• International logistics
• European business policy challenges for the new commercial environment
• Management research
• Researching and writing dissertations in business and management
• International marketing
• Consumer behaviour a European perspective
• Principles of retail management
• European business
• Research methods for business a skill building approach
• Consumer behavior concepts and applications
• Doing research in business and management an introduction to process and method
• Retail marketing
• Exploring corporate strategy Gerry Johnson Kevan Scholes Richard Whittington
• International trade new patterns of trade production & investment
• Research methods for business students
• Decision making an integrated approach
• Research methods for business students
• Logistics and supply chain management creating value adding networks
• Competitive advantage creating and sustaining superior performance
• Strategic management awareness and change
• Principles of marketing
• Principles of marketing
• Principles and practice of marketing
• Strategic management
• Operations management
• Real world research a resource for social scientists and practitioner researchers