- Saunders, Mark, 1959-
- Lewis, Philip, 1945-
- Thornhill, Adrian
- Business -- Research
- Business -- Research -- Data processing
- Financial Times Prentice Hall,
- 0273701487 (pbk.)
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- Previous ed.: 2003.
- Includes bibliographical references and index.
- 1 The Nature of Business and Management Research and Structure of this Book2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Understanding Research Philosophies and Approaches5 Formulating the Research Design 6 Negotiating Access and Research Ethics 7 Selecting Samples 8 Using Secondary Data 9 Collecting Primary Data Through Observation 10 Collecting Primary Data Using Semi-structured, in-depth and group interviews11 Collecting Primary Data Using Questionnaires12 Analysing Quantitative Data13 Analysing Qualitative Data 14 Writing and Presenting Your Project ReportAppendices1 - Example Research Project Titles 2 - Systems of Referencing, 3 - Calculating the Minimum Sample Size4 - Random sampling numbers5 - Guidelines for Non-Discriminatory Language.
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