Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage.

• Shoemaker, Stowe.
• Lewis, Robert C., 1930-
• Yesawich, Peter Charles, 1950-
• Lewis, Robert C., 1930-

• Hospitality industry -- Marketing
• Marketing -- Management

• Pearson Prentice Hall,

• 0131182404 (pbk.)

• Previous ed.: published as Marketing leadership in hospitality by Robert C. Lewis and Richard E. Chambers. New York; Chichester: Wiley, 1999.
• Includes bibliographies and index.

• Heads in beds hospitality and tourism marketing
• Business travel and tourism
• Human resource management international perspectives in hospitality and tourism
• Understanding the hospitality consumer
• Consumer behaviour in tourism
• Marketing in travel and tourism
• Cultures consequences comparing values behaviors institutions and organizations across nations
• Entrepreneurs talent temperament technique
• Tourism principles and practice
• Globalization strategy in the hotel industry
• International hotels development and management
• Hospitality management and organisational behaviour
• Strategy analysis and practice
• Principles of marketing
• Strategic management awareness and change
• Exploring corporate strategy
• Strategic management an analytical introduction