- Hawkins, Del I.
- Mothersbaugh, David L.
- Best, Roger J.
- Consumer behaviour -- United States.
- Market surveys -- United States
- Consumer behaviour -- United States -- Case studies.
- 0071109153 (pbk.)
- 0071106685 (pbk.)
- 0073101419 (computer optical disc)
people who borrowed this, also borrowed:
- Previous ed.: published as by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.
- Accompanied by CD-ROM in pocket.
- Includes bibliographical references and index.
University of Huddersfield Library Catalogue