The media student's book /

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Previous ed.: 2003.
Includes index.
Bibliography: p. 553-561.
List of illustrations -- Acknowledgements -- Introduction -- Part I: Key Concepts -- 1 Interpreting media -- Case study: Ways of interpreting -- 2 Narratives -- Case study: "CSI: Miami" and crime fiction -- 3 Genres and other classifications -- Case study: J-horror and the "Ring" cycle -- 4 Institutions -- Case study: Television as institution -- 5 Questions of representation -- Case study: Images of migration -- 6 Ideologies and power -- Case study: News -- 7 Industries -- Case study: The major players in the media industries -- Case study: The music industry, technology and synergy -- 8 Audiences -- Case study: Selling audiences -- 9 Advertising and branding -- Case study: Celebrity, stardom and marketing -- Part II: Media Practices -- 10 Research -- Case study: Researching mobile phone technologies -- 11 Production organisation -- 12 Production techniques -- 13 Distribution -- Case study: Contemporary British Cinema -- Part III: Media Debates -- 14 Documentary and 'reality TV' -- 15 Whose globalisation? -- 16 'Free choices' in a 'free market' -- Part IV: Reference -- Glossary of key terms -- Bibliography -- Useful information -- Index.

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