Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results /

• Wright, Jeremy.

• Marketing -- Blogs.
• Blogs -- Economic aspects.

• McGraw-Hill,

• 0072262516

• Includes bibliographical references (p. 307-308) and index.
• Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.

• Strategic Internet Marketing 2 0
• Marketing communications an integrated approach
• Creating powerful brands in consumer service and industrial markets