Electronic commerce 2006 : a managerial perspective /

• Turban, Efraim
• Kohli, Rajiv, 1961-
• Cheung, Christy.
• Li, Xiaoxian.

• Electronic commerce.

• Pearson/Prentice Hall,

• 0131854615 (hbk)

• Includes bibliographies and index.
• Part I Introduction to E-commerce; Ch 1 Concepts and Essentials of Electronic Commerce; Ch 2 E-marketplaces and Economic Impacts; Part II B2C EC-Internet Marketing; Ch 3 Retailing in Electronic Commerce (E-Tailing); Ch 4 Market Research and Advertisement in Electronic Commerce; Part III B2B and C-commerce; Ch 5 Company-Centric B2B; Ch 6 B2B Exchanges and Services; Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce; Part IV Other EC Models and Applications; Ch 8 E-Government, E-learning, C2C, Knowledge Management; Ch 9 Mobile Commerce and Pervasive Computing; Part V EC Support Services; Ch 10 Auctions; Ch 11 E-Commerce Security; Ch 12 Electronic Payment System (B2C, B2B); Ch 13 Order Fulfillment and Other Support Services; Part VI EC Strategy and Implementation; Ch 14 EC Strategy and Implementation; Ch 15 The Economics of EC; Ch 16 Launching a Successful Internet Business; Ch 17 Legal and Social Impacts and EC Future; Part VII Application Development (Online Only); Ch 18 Building EC Applications; Online Tutorials; T 1. EC Business Plan; T 2. Supply Chain; Online Appendices; Current EC Research; Technical Appendices; Infrastructure for EC; Web Page Design and Creation; Web Programming; Software Agents.

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