Principles of corporate communication /

• Riel, C. B. M. van

• Communication in management
• Corporations
• Corporations

• Prentice Hall,

• 0131509969 (pbk.)

• Includes bibliographical references and index.
• 1. Foreword by Wally Olins.2. Introduction.3. Corporate Identity.4. Corporate Image.5. An Effective Corporate Identity Programme.6. Organising Communication.7. Practical Illustrations.
• Translation of: Identiteit en imago.

• Effective internal communication
• Managing change in organizations
• Exploring corporate strategy Gerry Johnson Kevan Scholes Richard Whittington