Public relations : contemporary issues and techniques /

• Baines, Paul, 1973-
• Egan, John, 1952-
• Jefkins, Frank, 1920-

• Public relations
• Public relations -- Management

• Elsevier/Butterworth-Heineman,

• 0750657243 (pbk.)

• Includes bibliographical references and index.
• Foreword; Preface; About the authors; Acknowledgements; Defining public relations; Interview with Kevin Moloney; Public relations planning and management; Interview with Marie Owens; Managing Media Relations; Interview with Sir Bernhard Ingham; Communication media; Interview with Richard Quest; Specialist public relations areas; Interview with Dianne Thompson; Appendices; References; Index.

• Public relations for schools a resource guide for principals
• Evaluating public relations a best practice guide to public relations planning research & evaluation
• Its not just PR public relations in society
• Introduction to mass communication media literacy and culture
• Strategic public relations management planning and managing effective communication programs
• Brandjam humanizing brands through emotional design
• public relations handbook
• This is PR the realities of public relations
• public relations handbook
• Running a public relations department
• Fashion since 1900 the complete sourcebook
• Public relations strategy
• Public relations concepts practice and critique
• Effective personal communication skills for public relations
• Visionaries interviews with fashion designers
• Mastering public relations
• Winning PR in the wired world powerful communications strategies for the noisy digital space
• This is PR the realities of public relations
• Effective media relations how to get results
• Introduction to public relations
• Reporting for the media
• Public relations the profession and the practice
• Public relations an introduction
• Fashion entrepreneurship retail business planning
• practice of public relations
• Fashion marketing and PR
• Public relations a practical guide to the basics
• Public relations in practice
• introduction to journalism essential techniques and background knowledge
• Reporting and writing basics for the 21st century
• Public relations in Britain a history of professional practice in the 20th century
• Fashions world cities
• Melvin Menchers news reporting and writing
• media an introduction
• Marc Jacobs
• Creativity in public relations
• Exploring public relations
• practice of advertising
• Strategic brand management
• Public relations practices managerial case studies and problems
• Online public relations
• Branding
• Managing public relations
• Celebrity sells
• All about public relations how to build business success on good communications
• Fashion brands branding style from Armani to Zara
• Perfect PR
• Planning and managing public relations campaigns
• Public relations an introduction
• practice of public relations
• Public television in the digital era technological challenges and new strategies for Europe
• Making journalists diverse models global issues
• newspapers handbook
• Fashion media promotion the new black magic
• We the media a citizens guide to fighting for media democracy
• Couture the great fashion designers
• Journalism ethics and regulation
• Public relations techniques
• Magazine editing how to develop and manage a successful publication
• Public relations principles and practice
• Fashion marketing
• Mastering fashion marketing
• Luxury fashion branding trends tactics techniques
• Fashion marketing contemporary issues
• Fashion from concept to consumer
• ethnographic imagination
• News public relations and power
• Ethnography
• Law for journalists
• new media monopoly
• McNaes essential law for journalists
• advertising handbook
• Media law
• Public relations ethics
• Newspaper journalism a practical introduction
• introduction to journalism
• Journalism principles and practice
• European media studies
• Social policy the media and misrepresentation
• Fashion marketing
• fundamentals of advertising
• introductory history of British broadcasting
• Media power a sociological introduction
• Consumer behavior building marketing strategy
• Stick it up your punter the uncut story of the Sun newspaper
• Media and society critical perspectives
• Ethics & journalism
• Key concepts in journalism studies
• Strategic public relations
• Consumer behavior in fashion
• Consumer culture
• Marketing communications engagements strategies and practice
• Advertising principles & practice
• Television broadcasting in contemporary France and Britain
• Advertising
• Sports sponsorship and marketing communications a European perspective
• Creating powerful brands in consumer service and industrial markets
• Media technology and society a history from the telegraph to the internet