- Baines, Paul, 1973-
- Egan, John, 1952-
- Jefkins, Frank, 1920-
- Public relations
- Public relations -- Management
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- Includes bibliographical references and index.
- Foreword; Preface; About the authors; Acknowledgements; Defining public relations; Interview with Kevin Moloney; Public relations planning and management; Interview with Marie Owens; Managing Media Relations; Interview with Sir Bernhard Ingham; Communication media; Interview with Richard Quest; Specialist public relations areas; Interview with Dianne Thompson; Appendices; References; Index.
University of Huddersfield Library Catalogue