Creating customer delight : the how and why of CRM /

• Seth, Rakesh, 1958-
• Seth, Kirti, 1966-

• Customer relations -- Management

• Response Books,

• 0761932968

• Includes index.

• Winning at retail developing a sustained model for retail success
• Customer is king how to exceed their expectations
• Up close & personal customer relationship marketing @ work
• Customer relationship management
• Customer relationship management organizational and technological perspectives
• Customer relationship management systems handbook
• Customer relationship management business guide
• Customer relationship management electronic customer care in the new economy
• CRM redefining customer relationship management
• Customer loyalty a guide for time travelers
• Customer relationship management concepts and tools
• Auditing your customer service the foundation for success
• world of superservice creating profit through a passion for customer service
• Building great customer experiences
• eMarketing eXcellence the heart of eBusiness
• Collaborative customer relationship management taking CRM to the next level
• Customer responsive management the flexible advantage
• Meeting customer needs
• Customer first a strategy for quality service
• Economics for business and management
• Brands and branding
• Customer relationship management perspectives from the marketplace
• Making customers count a guide to excellence in customer care
• Essentials of marketing research
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer clubs and loyalty programmes a practical guide
• Gender and power in the workplace analysing the impact of economic change
• Electronic marketing theory and practice for the twenty first century
• Satisfaction a behavioral perspective on the consumer
• Essentials of business research methods
• E marketing strategy
• Strategic marketing management planning implementation and control
• International marketing strategy
• Advances in relationship marketing
• Marketing strategies for competitive advantage
• Strategic marketing creating competitive advantage
• Service quality new directions in theory and practice
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Advertising worldwide concepts theories and practice of international multinational and global advertising
• Customer relationship marketing get to know your customers and win their loyalty
• E marketing
• Loyalty com customer relationship management in the new era of Internet marketing
• Relationship marketing creating stakeholder value
• Essentials of marketing
• E Business and ERP transforming the enterprise
• From brand vision to brand evaluation strategically building and sustaining brands
• Marketing planning & strategy
• Marketing and information technology the strategy application and implementation of IT in marketing
• Applications of case study research
• Case study method key issues key texts
• Managing across cultures
• Cost and management accounting an introduction
• Understanding the market an introduction to microeconomics
• Project management planning and control techniques
• Internet marketing strategy implementation and practice
• Marketing communications an integrated approach
• Know your customer new approaches to understanding customer value and satisfaction
• Branding in action cases and strategies for profitable brand management
• Marketing
• Organisational change
• Service operations management improving service delivery
• Strategic marketing
• Beginning statistics an introduction for social scientists
• Internet marketing plan
• business of e commerce from corporate strategy to technology
• Strategic planning for information systems
• Contemporary strategy analysis
• Marketing strategy and management
• Consumer behaviour
• Competitive customer care a guide to keeping customers
• Environmental problems as conflicts of interest
• Sociology work and industry
• Marketing research
• Customer care
• Successful teamwork
• Global shift reshaping the global economic map in the 21st century
• Planning and managing public relations campaigns
• Competitive branding winning in the market place with value added brands
• Consumer behavior and marketing strategy
• Innovation and change in organizations
• All about public relations how to build business success on good communications
• Corporate strategy and business planning
• Marketing management and strategy
• Consumers
• Consumer behavior buying having and being
• Leadership theory and practice
• Consumer behavior
• Market segmentation how to do it how to profit from it
• Principles of marketing
• Consumer behaviour a European perspective
• Marketing management
• Marketing management and strategy