Strategic marketing management : planning, implementation and control /

• Wilson, R. M. S.
• Gilligan, Colin

• Marketing -- Management
• Strategic planning

• Elsevier Butterworth-Heinemann,

• 0750659386 (pbk.)

• Previous ed.: 1997.
• Includes index.
• Bibliography: p. 813-851.

• Strategic database marketing the masterplan for starting and managing a profitable customer based marketing program
• international handbook of electronic commerce
• Integrated advertising promotion & marketing communications
• Tourism the business of travel
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Drivers of global business success lessons from emerging markets
• sports event management and marketing playbook
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Marketing strategy and management
• Strategic marketing creating competitive advantage
• Effective internal communication
• Direct marketing in practice
• Global marketing management changes challenges and new strategies
• Reflective interviewing a guide to theory and practice
• Integrated advertising promotion and marketing communications
• Information and communication technologies visions and reealities
• Interviewing
• Exploring direct and relationship marketing
• Internet marketing
• Creating customer delight the how and why of CRM
• Managing innovation integrating technological market and organizational change
• Global marketing management
• reality of management
• complete database marketer second generation strategies and techniques for tapping the power of your customer database
• Gower handbook of supply chain management
• Consumer behaviour a European perspective
• Managing innovation and change
• Contemporary strategic marketing
• Marketing research an applied approach
• Social communication in advertising consumption in the mediated marketplace
• Advertising principles & practice
• power of relationship marketing how to keep customers for life
• Marketing strategies for competitive advantage
• Popcorn report revolutionary trend predictions for marketing in the 1990s
• Marketing plans how to prepare them how to use them
• Marketing research an integrated approach
• Inclusive branding the why and how of a holistic approach to brands
• Doing business in emerging markets entry and negotiation strategies
• Customer relationship management concepts and tools
• Principles of direct and database marketing
• Marketing management and strategy
• Contemporary cases in retail operations
• Advertising
• Tourism management managing for change
• Strategic marketing
• International marketing strategy analysis development and implementation
• Strategic marketing management planning implementation and control
• Marketing strategy and competitive positioning
• Consumer behavior
• Marketing strategy
• Strategic market management
• Marketing communications engagements strategies and practice
• Managing change effectively appraoches methods and case examples
• Internet marketing strategy implementation and practice
• Strategic marketing
• CRM redefining customer relationship management
• Consumer behaviour a European perspective
• International marketing consuming globally thinking locally
• Marketing management and strategy
• Direct marketing strategy planning execution
• Brand management a theoretical and practical approach
• Customer relationship management
• E marketing
• Marketing communications contexts strategies and applications
• Loyalty com customer relationship management in the new era of Internet marketing
• Consumer behaviour in the food industry a European perspective
• Market led strategic change a guide to transforming the process of going to market
• Strategic marketing creating competitive advantage
• Relationship marketing creating stakeholder value
• Marketing concepts and strategies
• Value stream management strategy and excellence in the supply chain
• All change British Railway privatisation
• Strategic management of e business
• Marketing management and strategy
• 22 immutable laws of branding
• Principles of direct and database marketing a digital orientation
• Social communication in advertising persons products & images of well being
• Customer relationship management perspectives from the marketplace
• Strategic marketing planning and control
• Electronic marketing theory and practice for the twenty first century
• How to plan advertising
• Positioning the battle for your mind
• Global brand strategy unlocking brand potential across countries cultures and markets
• Marketing management
• Successful branding
• Strategic management in the aviation industry
• Direct and interactive marketing
• Strategic marketing planning
• Strategic Internet Marketing 2 0
• Green marketing
• Marketing research an applied orientation
• Innovation management and new product development
• Market segmentation how to do it how to profit from it
• International management theories and practices
• Relationship marketing for competitive advantage winning and keeping customers
• Retail marketing