- Leiss, William, 1939-
- Botterill, Jackie.
- Advertising -- Social aspects
people who borrowed this, also borrowed:
- Previous ed.: published as by William Leiss, Steven Kline, Sut Jhally. 1990.
- Includes index.
- Bibliography: p. 637-659.
- Preface to the Third Edition 1. Introduction 2. From Traditional to Industrial Society 3. Advertising in the Transition from Industrial to Consumer Society 4. Advertising and the Development of Communications Media 5. Advertising and the Development of Agencies 6. The Structure of Advertisements 7. Goods as Communicators and Satisfiers 8. Consumer Cultures and Mediated Markets 9. Late Modern Consumer Society 10. Media in the Mediated Marketplace 11. Full Service Agencies: Globalization and unbundling 12. Structure and Agency: Tensions and play in advertising design 13. The Mobilization of the Yuppies and Generation X 14. Negotiated Messaging for Generation X 15. Mobilizing the Culturati 16. The Fifth Frame 17. Issues in Social Policy Bibliography. Index.
University of Huddersfield Library Catalogue