Branded customer service : the new competitive edge /

• Barlow, Janelle, 1943-
• Stewart, Paul, 1966-

• Customer services
• Business names
• Brand name products.

• Berrett-Koehler,

• 1576752984

• Includes bibliographical references (p. 243-2445) and index.

• Nordstrom way to customer service excellence a handbook for implementing great service in your organization
• Customer is king how to exceed their expectations
• Auditing your customer service the foundation for success
• Benchmarking customer service
• Building great customer experiences
• Collaborative customer relationship management taking CRM to the next level
• What customers like about you adding emotional value for service excellence and competitive advantage
• Strategic brand management building measuring and managing brand equality
• Customer relationship management concepts and tools
• Making customers count a guide to excellence in customer care
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer relationship management
• Brand management a theoretical and practical approach
• Relationship marketing creating stakeholder value
• CRM redefining customer relationship management
• Successful branding
• Retail product management buying and merchandising
• Service quality new directions in theory and practice
• Fashion marketing
• Competitive customer care a guide to keeping customers
• Delivering quality service balancing customer perceptions and expectations
• Creating powerful brands in consumer service and industrial markets
• Know your customer new approaches to understanding customer value and satisfaction
• customer service planner
• Customer relationship marketing get to know your customers and win their loyalty
• Marketing communications engagements strategies and practice
• Principles and practice of marketing