The sports event management and marketing playbook /

• Supovitz, Frank

• Sports -- Marketing
• Sports -- Economic aspects
• Sports administration

• Wiley,

• The Wiley event management series

• 0471460079 (hbk)

• Includes index.

• Sports marketing a strategic perspective
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Principles of skill acquisition
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Event sponsorship
• Fundamentals of sport marketing
• ultimate guide to sports marketing
• Sport marketing
• Sport marketing managing the exchange process
• Economics of sport and recreation
• Sport promotion and sales management
• Strategic sports event management an international approach
• Developing successful sport sponsorship plans
• Global marketing
• Sports sponsorship and marketing communications a European perspective
• International marketing analysis and strategy
• Strategic marketing management planning implementation and control
• Sport and exercise science an introduction
• How to prepare a marketing plan a guide to reaching the consumer market
• Essentials of marketing research
• Internet marketing strategy implementation and practice
• Events management
• Internet marketing strategy implementation and practice
• E marketing
• Marketing research an applied approach
• Marketing communications contexts strategies and applications
• Marketing plans how to prepare them how to use them
• Successful event management a practical handbook
• Marketing research an applied approach
• Business research methods
• Global marketing strategies
• Advances in sport psychology
• International marketing
• Sport psychology theory applications and issues
• Strategic marketing
• Consumer behavior and marketing action
• Consumer behavior
• Marketing across cultures
• Research methods for business a skill building approach
• Marketing strategy and competitive positioning
• Consumers
• Consumer behaviour a European perspective
• Research methods for business students
• Principles and practice of marketing
• Research methods for business students
• Strategic management
• Questionnaire design interviewing and attitude measurement