The sport business future /

• Smith, Aaron, 1972-
• Westerbeek, Hans

• Sports administration -- Forecasting
• Sports -- Economic aspects
• Sports -- Technological innovations
• Sports -- Social aspects

• Palgrave Macmillan,

• 140391267X (cloth)
• 140391267X

• Includes bibliographical references and index.

• Team sports marketing
• Developing successful sport marketing plans
• Sports marketing a strategic perspective
• Cases in sport marketing
• marketing of sport
• Sports marketing and the psychology of marketing communication
• Festivals and tourism marketing management and evaluation
• Fundamentals of sport marketing
• Sport marketing
• Sport promotion and sales management
• Sport marketing managing the exchange process
• business of sport management
• Strategic sports event management an international approach
• Managing sport facilities and major events
• Sports sponsorship and marketing communications a European perspective
• Event management & event tourism
• Festival and special event management
• Festival and events management an international arts and culture perspective
• International marketing strategy
• Event studies theory research and policy for planned events
• Marketing research an applied approach
• marketing research process
• Human resource management theory and practice
• Economics for business
• Global marketing strategies
• Consumer behavior and marketing strategy
• Events management
• Consumer behavior and managerial decision making
• Marketing research an applied approach
• Strategic marketing
• Successful event management a practical handbook
• Marketing research
• Football a sociology of the global game
• Consumer behavior
• Marketing across cultures
• Consumer behavior concepts and applications
• Applied consumer behaviour
• International trade new patterns of trade production & investment