Sports marketing : a strategic perspective /

• Shank, Matthew D.

• Sports -- Marketing

• Prentice Hall ;

• 0130407917

• Previous ed.: c1999.
• Includes bibliographical references and index.

• Cases in sport marketing
• business of sport management
• sports event management and marketing playbook
• Fundamentals of sport marketing
• Sport marketing
• sport business future
• marketing of sport
• Exploring direct and relationship marketing
• Sport and exercise science an introduction
• Sport policy and politics a comparative analysis
• Sports sponsorship and marketing communications a European perspective
• International marketing strategy
• Handbook of sports studies
• International marketing
• Global marketing strategies
• Internet marketing strategy implementation and practice
• Marketing plans how to prepare them how to use them
• Consumer behaviour a European perspective
• Psychological dynamics of sport and exercise
• Marketing strategy and competitive positioning