Cases in sport marketing /

• McDonald, Mark A.
• Milne, George R

• Sports
• Sports
• Case method

• Jones and Bartlett,

• 0763708631

• Includes bibliographical references and index.

• Sports marketing and the psychology of marketing communication
• Sports marketing its not just a game anymore
• Sport marketing
• Sports marketing a strategic perspective
• Fundamentals of sport marketing
• dream job $port$ publicity promotion and marketing
• Case studies in sport marketing
• Developing successful sport marketing plans
• Sport promotion and sales management
• Developing successful sport sponsorship plans
• sport business future
• politics of sports development development of sport or development through sport
• Sport marketing managing the exchange process
• marketing of sport
• Sports sponsorship and marketing communications a European perspective
• Exploring direct and relationship marketing
• Corporate cultures and global brands
• Successful customer relationship marketing new thinking new strategies new tools for getting closer to your customers
• business of sport management
• Global brand strategy unlocking brand potential across countries cultures and markets
• Branding across borders a guide to global brand marketing
• reality of global brands cases and strategies for successful management of international brands
• Mediasport
• Electronic marketing theory and practice for the twenty first century
• Innovative marketing communications strategies for the events industry
• E marketing
• Strategic Internet Marketing 2 0
• Internet marketing strategy implementation and practice
• Marketing in the digital age
• Strategic market management
• E marketing
• Strategic marketing
• Consumer behavior and marketing strategy
• Internet marketing strategy implementation and practice
• Global marketing strategies
• International marketing and export management
• International business competing in the global marketplace postscript 2001
• Consumer behavior
• Creating powerful brands in consumer service and industrial markets
• Marketing communications contexts strategies and applications
• Global logistics and distribution planning strategies for management
• Advertising
• Internet marketing plan
• International marketing
• Consumer behaviour a European perspective
• Marketing strategy and competitive positioning
• Corporate strategy
• Exploring corporate strategy
• Principles and practice of marketing