Strategic marketing management : meeting the global marketing challenge /

• Anderson, Carol H.
• Vincze, Julian W

• Marketing -- Management
• Strategic planning

• Houghton Mifflin,

• 039587050X

• Includes bibliographical references and index.

• Internet marketing
• Strategic marketing management
• New marketing strategies evolving flexible processes to fit market circumstance
• Researching and writing dissertations in hospitality and tourism
• Strategic marketing management 2000 2001 planning and control
• Electronic commerce and business communications
• Corporate communication
• Brand warriors corporate leaders share their winning strategies
• Advertising on the Internet
• International marketing and export management
• Marketing research an applied approach
• Marketing research an applied approach
• International marketing strategy
• Decentring leisure rethinking leisure theory
• Strategic marketing
• Understanding customers
• Retail marketing management
• Consumer behavior buying having and being
• Marketing strategy and management
• Consumer behavior and marketing action
• Marketing communications contexts strategies and applications
• Marketing research an applied approach
• Corporate strategy
• Marketing strategy and competitive positioning
• Internet marketing plan
• Consumer behaviour in tourism
• Consumer behavior buying having and being
• Strategic market management
• Marketing communications engagements strategies and practice
• Researching and writing dissertations in business and management
• Introduction to marketing a step by step guide to all the tools of marketing
• Creating powerful brands in consumer service and industrial markets
• Research methods for business students
• Operations management
• Competitive advantage creating and sustaining superior performance
• International trade new patterns of trade production & investment
• Principles of marketing
• Corporate strategy
• Marketing and entrepreneurship in SMEs an innovative approach
• Principles and practice of marketing
• Strategic management
• Organisational behaviour and analysis an integrated approach
• Exploring corporate strategy