Branding @ the digital age /

• Meyers, Herbert M.
• Gerstman, Richard

• Internet marketing
• Brand name products.

• Palgrave,

• 033394769X (hardcover)

• Includes bibliographical references and index.

• rise of brands
• Inclusive branding the why and how of a holistic approach to brands
• Emotional branding the new paradigm for connecting brands to people
• 22 immutable laws of branding
• Brand building on the Internet
• Total branding by design how to make your brands packaging more effective
• Branding from brief to finished solution
• Branding a key marketing tool
• Successful branding
• Brand management a theoretical and practical approach
• From brand vision to brand evaluation strategically building and sustaining brands
• Internet marketing strategy implementation and practice
• E marketing strategy
• No logo no space no choice no jobs taking aim at the brand bullies
• Competitive branding winning in the market place with value added brands
• Creating powerful brands in consumer service and industrial markets
• handbook of brand management
• Marketing research an applied approach
• Strategic marketing communications new ways to build and integrate communications
• Marketing strategy and competitive positioning