Crossing the chasm /

• Moore, Geoffrey A., 1946-

• Selling -- Technology
• High technology industries
• Marketing

• Capstone,

• 1841120634

• Includes index.
• Previous ed.: New York: HarperCollins, 1991; Oxford: Capstone, 1998.

• Management information systems managing information technology in the business enterprise
• Internet marketing plan
• Exploring corporate strategy
• Questionnaire design interviewing and attitude measurement