Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

• Holtz, Shel.

• Internet in public relations

• AMACOM, American Management Association,

• 0814471528 (pbk.)

• Includes bibliographical references and index.
• A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

• Public relations and the social web how to use social media and web 2 0 in communications
• Public relations concepts practice and critique
• concise history of British radio 1922 2002
• Public relations
• Online public relations
• Public relations in Britain a history of professional practice in the 20th century
• Social communication in advertising persons products & images of well being
• Planning and managing public relations campaigns
• Effective media relations how to get results
• Public relations a practical guide to the basics
• Smith & Keenans law for business
• Marketing strategy and competitive positioning
• Celebrity sells
• Industrial marketing strategy
• Consumer behaviour a European perspective
• Managing change in organizations
• Marketing research
• Strategic marketing
• Management
• Essentials of marketing
• Consumer behavior concepts and applications
• Consumer behavior
• Research methods for business students