Rethinking public relations : the spin and the substance /

• Moloney, Kevin, 1943-

• Public relations

• Routledge,

• 0415217598

• Includes bibliographical references and index.

• Public relations writing form and style
• Communicating when your company is under siege surviving public crisis
• Effective public relations
• Public relations writing and media techniques
• Public relations in practice
• Planned press and public relations
• Creativity in public relations
• Public relations strategy
• This is PR the realities of public relations
• management and practice of public relations
• Mastering public relations
• Planning and managing public relations campaigns
• Media power a sociological introduction
• Vivienne Westwood
• Public relations principles and practice
• Public relations an introduction