John Clare's guide to media handling

• Clare, John, 1955-

• Public relations
• Mass media and business
• Industrial publicity

• Gower,

• 0566082985 (hardcover)

• Includes index.

• Practical media relations
• Reaching the consumer the elements of product public relations
• PR techniques that work
• Planned press and public relations
• Critical perspectives in public relations
• Media research techniques
• Running a public relations department
• Its not just PR public relations in society
• Public relations writing and media techniques
• Arts Council of Great Britain its role structure and work
• Public relations in practice
• Creativity in public relations
• Positioning the battle for your mind
• Mastering public relations
• Public relations ethics
• Public relations strategy
• media in Europe the Euromedia Research Group
• Effective media relations how to get results
• Public relations a practical guide to the basics
• Power without responsibility the press broadcasting and new media in Britain
• Planning and managing public relations campaigns
• Celebrity sells
• Public relations techniques
• Strategic public relations
• practice of public relations
• Understanding media cultures social theory and mass communication
• All about public relations how to build business success on good communications
• Integrated marketing communications the holistic approach
• management and practice of public relations
• International retailing trends and strategies
• Public relations an introduction
• Public relations principles and practice
• Mass media and media policy in Western Europe
• Internet marketing plan
• Consumers
• Marketing across cultures
• Marketing research
• Applied consumer behaviour
• Consumer behavior
• introduction to theories of popular culture
• Organisational behaviour and analysis an integrated approach