Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /

• Foss, Bryan.
• Stone, Merlin, 1948-

• Customer relations
• Relationship marketing

• Kogan Page,

• 0749435798

• Includes bibliographical references and index.

• Anytime anywhere how the best bricks and clicks businesses deliver seamless service to their customers
• Markets of one creating customer unique value through mass customization
• world of superservice creating profit through a passion for customer service
• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• Electronic marketing integrating electronic resources into the marketing process
• World class retailing exploring the emergence of the Middle East as a region of retail excellence
• one to one future building relationships one customer at a time
• power of relationship marketing how to keep customers for life
• Customer relationship management organizational and technological perspectives
• Relationship marketing creating stakeholder value
• Customer relationship management perspectives from the marketplace
• Exploring direct and relationship marketing
• Sports marketing and the psychology of marketing communication
• Cases in sport marketing
• E business best practices leveraging technology for business advantage
• Advances in relationship marketing
• Personnel management a comprehensive guide to theory and practice
• Performance measurement in service businesses
• Relationship marketing for competitive advantage winning and keeping customers
• Customer relationship marketing get to know your customers and win their loyalty
• Gower handbook of supply chain management
• Sport promotion and sales management
• Contemporary issues in tourism development
• Internet marketing
• Relationship marketing
• Mobile marketing the message revolution
• Meeting customer needs
• Blown to bits how the new economics of information transforms strategy
• What customers like about you adding emotional value for service excellence and competitive advantage
• Making customers count a guide to excellence in customer care
• loyalty effect the hidden force behind growth profits and lasting value
• Retail operations management a strategic approach
• Strategic benchmarking how to rate your companys performance against the worlds best
• Customer clubs and loyalty programmes a practical guide
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Marketing on the Internet principles of online marketing
• CRM redefining customer relationship management
• Relationship marketing successful strategies for the age of the customer
• Consuming places
• Tourism how effective management makes the difference
• Building great customer experiences
• Market segmentation
• E marketing strategy
• Direct and interactive marketing
• Understanding the hospitality consumer
• Leisure for leisure critical essays
• Tourist destination management issues analysis and policies
• Customer first a strategy for quality service
• Decentring leisure rethinking leisure theory
• Basic marketing research
• International business economics a European perspective
• Relationship marketing bringing quality customer service and marketing together
• Performance management key strategies and practical guidelines
• Electronic marketing theory and practice for the twenty first century
• Introduction to hospitality operations
• E business principles and practice
• Retail marketing
• Service quality new directions in theory and practice
• Marketing in the digital age
• marketing research process
• Consumer culture and postmodernism
• International retailing trends and strategies
• Global marketing strategy
• Sociology of leisure a reader
• Sports sponsorship and marketing communications a European perspective
• Operations management strategy
• Marketing research an applied orientation
• Consumer psychology for marketing
• Know your customer new approaches to understanding customer value and satisfaction
• business of tourism
• Business research methods
• Microsoft Project 2000 for dummies
• Loyalty com customer relationship management in the new era of Internet marketing
• International business theories policies and practices
• Mintzberg on management inside our strange world of organizations
• Competitive customer care a guide to keeping customers
• Readings in the strategy process
• Organizational culture and leadership
• Marketing in travel and tourism
• E commerce Strategy technologies and applications
• Business statistics a complete one semester course
• Research design qualitative and quantitative approaches
• Understanding leisure
• Global operations and logistics text and cases
• Retail management
• Tourism principles and practice
• Strategic Internet Marketing 2 0
• Understanding customers
• Understanding the consumer a psychological approach
• Innovation and entrepreneurship practice and principles
• Strategic management theory an integrated approach
• Work organisations a critical introduction
• International hotels development and management
• Industrial marketing strategy