Advertising language : a pragmatic approach to advertisements in Britain and Japan /

• Tanaka, Keiko.

• Advertising -- Great Britain
• Advertising -- Japan
• Communication -- Social aspects -- Great Britain
• Communication -- Social aspects -- Japan

• Routledge,

• 0415076471
• 0415198356

• Includes index.
• Bibliography: p.134-143.
• Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors.
• Originally published: 1994.
• 18.99.

• epic
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