Customer relationship marketing : get to know your customers and win their loyalty /

• Stone, Merlin, 1948-
• Machtynger, Liz
• Woodcock, Neil

• Marketing
• Customer relations

• Kogan Page,

• Marketing in action series

• 0749427000

• Previous ed.: 1995.
• £14.99 : CIP entry (Aug.).

• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• Colleagues as customers understanding internal customer care
• Up close & personal customer relationship marketing @ work
• Sales management concepts and cases
• UK current economic policy
• Customer clubs and loyalty programmes a practical guide
• Customer equity management
• customer care pack 20 tried and tested exercises for improving customer care
• Speed training systems for learning in times of rapid change
• Customer relationship management organizational and technological perspectives
• Managing productivity in organizations a practical people oriented perspective
• Customer relationship management systems handbook
• Creating customer delight the how and why of CRM
• Customer loyalty a guide for time travelers
• Advances in relationship marketing
• Relationship marketing
• Customer relationship management business guide
• Markets of one creating customer unique value through mass customization
• Successful customer relationship marketing new thinking new strategies new tools for getting closer to your customers
• one to one future building relationships one customer at a time
• loyalty effect the hidden force behind growth profits and lasting value
• Mastering data mining the art and science of customer relationship management
• Relationship marketing for competitive advantage winning and keeping customers
• Relationship marketing creating stakeholder value
• Jamming the art and discipline of business creativity
• Creating customer loyalty
• Effective customer service a self learning guide
• Willies way 6 secrets for wooing wowing and winning customers and their loyalty
• Customer is king how to exceed their expectations
• Anytime anywhere how the best bricks and clicks businesses deliver seamless service to their customers
• Customer relationship management perspectives from the marketplace
• Winning at retail developing a sustained model for retail success
• secret of successful selling
• International marketing strategy 1999 2000
• evolution of the single European market
• Databases
• marketing environment
• Contemporary marketing research
• world of superservice creating profit through a passion for customer service
• Qualitative research methods in public relations and marketing communications
• Loyalty com customer relationship management in the new era of Internet marketing
• Integrated advertising promotion & marketing communications
• Relationship marketing successful strategies for the age of the customer
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• worlds pharmaceutical industries an international perspective on innovation competition and policy
• Customer relationship management a databased approach
• Clicking through a survival guide for bringing your company online
• Marketing research
• Strategic market planning problems and analytical approaches
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• CRM redefining customer relationship management
• Customers com create a profitable business strategy for the Internet and beyond
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer relationship management concepts and technologies
• Customer service on the Internet building relationships increasing loyalty and staying competitive
• Word of mouth marketing
• British empires Tesco
• guide to franchising
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• Marketing further and higher education a handbook
• Guide to local environmental auditing
• Relationship marketing bringing quality customer service and marketing together
• What customers like about you adding emotional value for service excellence and competitive advantage
• Customer driven a revolutionary system for putting golden handcuffs on your customers
• Managing customer relationships on the Internet
• Business for higher awards
• Auditing your customer service the foundation for success
• World class retailing exploring the emergence of the Middle East as a region of retail excellence
• Body of truth leveraging what consumers cant or wont say
• Best face forward why companies must improve their service interfaces with customers
• Strategic marketing management
• Customer relationship management electronic customer care in the new economy
• power of relationship marketing how to keep customers for life
• Accounting for non accounting students
• Information technology for management
• Designing brand experiences
• NVQs standards and competence a practical guide for employers managers and trainers
• Scoring points how Tesco continues to win customer loyalty
• Better customer care The quality factor
• Interactive Marketing how to use integrated offer driven advertising database marketing and sales promotion to create maximum action
• Customer responsive management the flexible advantage
• Winning PR in the wired world powerful communications strategies for the noisy digital space
• reengineering revolution critical studies of corporate change
• European Union after Maastricht
• one to one future building relationships one customer at a time
• Customer relationship management
• Consumer law
• Professional services marketing
• Knowledge management and the role of HR
• eMarketing eXcellence the heart of eBusiness
• Marketing management
• Services marketing people technology strategy
• Why people buy
• Innovation in technology and organization
• Consumer marketing a resource based approach for the hospitality and tourism industries
• Grocery revolution the new focus on the consumer
• Satisfaction a behavioral perspective on the consumer
• Strategic database marketing
• Making customers count a guide to excellence in customer care
• Service management principles and practices