Marketing research : an applied approach /

• Malhotra, Naresh K.
• Birks, David F.

• Marketing research.

• Financial Times, Prentice Hall,

• Prentice Hall international editions

• 0139229647

• Includes bibliographical references and index.
• Accompanied by CD-ROM in pocket.
• Original 3rd ed. entitled: Marketing research : an applied orientation.

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