authors:- Bennett, Roger, 1944-
- Bennett, Roger, 1944-
subjects:publishers:- Financial Times Prentice Hall,
series:ISBN:notes:- Previous ed.: published as Corporate strategy and business planning. London: Financial Times Pitman, 1996.
- Includes index.
- Bibliography: p. 396-398.
- PART ONE: BUSINESS STRATEGY The Nature of Strategic Management. Objectives. Strategy Formulation. Forecasting. Management Audits and Environmental Scanning. Change, Chaos and the Learning Organisation. Strategy and Structure. Ethical Considerations. PART TWO: FUNCTIONAL STRATEGIES Marketing Strategy. Financial Strategy. Human Resources Strategy. Information Technology Strategy. Manufacturing Strategy. Environmental Strategy.Strategies for the Internationalisation of Operations. PART THREE: PLANNING AND CONTROL Corporate Planning. Techniques of Planning. Operational Planning. Management Control.
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