Branding in action : cases and strategies for profitable brand management /

• Hankinson, Graham.
• Cowking, Philippa
• Marketing Society

• Brand name products -- Marketing -- Management
• Brand name products -- Marketing -- Management -- Case studies
• Corporate image -- Case studies.

• McGraw-Hill Book Co,

• 0077078128

• Sampling the universe
• changing role of own label an understanding of consumer perceptions of retailer brands in the grocery market
• Creating value the financial management of brands
• Designing brand experiences
• Brand power
• corporate brand
• Inclusive branding the why and how of a holistic approach to brands
• reality of global brands cases and strategies for successful management of international brands
• worlds greatest brands
• new brand world 8 principles for achieving brand leadership in the 21st century
• Company image and reality a critique of corporate communications
• Corporate turnaround how managers turn losers into winners
• Branding a key marketing tool
• Trade marketing strategies the partnership between manufacturers brands and retailers
• Total branding by design how to make your brands packaging more effective
• Brand failures the truth about the 100 biggest branding mistakes of all time
• Brain tattoos creating unique brands that stick in your customers minds
• Brands the new wealth creators
• Competitive branding winning in the market place with value added brands
• economics of the brand a marketing analysis
• Strategic brand management building measuring and managing brand equality
• Brand management
• Building brands directly creating business value from customer relationships
• 22 immutable laws of branding
• From strategic planning to strategic management
• Food and beverage management
• Understanding brands by 10 people who do
• Brand new
• Emotional branding the new paradigm for connecting brands to people
• Managing retail consumption
• Conquering consumerspace marketing strategies for a branded world
• power of industrial brands an effective route to competitive advantage
• handbook of brand management
• entrepreneur
• Franchising its nature scope advantages and development
• Harvard business review on brand management
• Brands and branding
• Brand asset management driving profitable growth through your brands
• Integrated advertising promotion & marketing communications
• Sales promotion how to create and implement campaigns that really work
• Branding a key marketing tool
• Brand warriors corporate leaders share their winning strategies
• European macroeconomics
• Shades of Green Consumers attitudes to green shopping
• Developing new products and repositioning mature brands a risk reduction system that produces investment alternatives
• Corporate cultures and global brands
• philosophy of branding great philosophers think brands
• stakeholder strategy profiting from collaborative business relationships
• On brand
• Business institutions and ethics a text with cases and readings
• From brand vision to brand evaluation strategically building and sustaining brands
• innovating organization
• Successful branding
• Strategic brand management
• Branding from brief to finished solution
• rise of brands
• Word of mouth marketing
• Shop till you drop Shopping by design
• E Service new directions in theory and practice
• guide to franchising
• Global marketing foreign entry local marketing and global management
• Strategic marketing management planning implementation and control
• How do we choose a study in consumer behaviour
• Promotion a guide to effective promotional planning strategies and executions
• Popcorn report revolutionary trend predictions for marketing in the 1990s
• Branded Blue dreams
• Global management universal theories and local realities
• Consumer marketing a resource based approach for the hospitality and tourism industries
• International marketing reader
• Brand management a theoretical and practical approach
• E commerce business technology society
• Eating the big fish how challenger brands can compete against brand leaders
• Lovemarks the future beyond brands
• Creating customer delight the how and why of CRM
• Small business solutions E commerce
• Franchising hospitality services
• Trade marketing strategy
• Branding across borders a guide to global brand marketing
• Strategy in retailing theory and application
• Business development in licensed retailing a unit managers guide
• new positioning the latest on the worlds 1 business strategy
• Designing brand identity a complete guide to creating building and maintaining strong brands
• Building the innovative organization management systems that encourage innovation
• he internationalisation of retailing
• brand gap how to bridge the distance between business strategy and design a whiteboard overview
• Business policy and strategic management
• Measuring advertising effectiveness
• Brands and branding
• Brand warriors corporate leaders share their winning strategies
• Management an introduction
• British economy since 1945
• Consumer culture and modernity
• Understanding and designing market research
• Global brand strategy unlocking brand potential across countries cultures and markets
• Advertising
• Consumer behavior
• Best practice cases in branding lessons from the worlds strongest brands