The sex of things : gender and consumption in historical perspective /

• Furlough, Ellen, 1953-
• De Grazia, Victoria

• Consumer behaviour -- Sex differences -- History
• Consumption (Economics) -- Social aspects -- History

• University of California Press,

• 0520200349
• 0520201973 (pbk):

• No price

• Includes bibliographical references and index.
• No price.

• Shopping for pleasure women in the making of Londons West End
• People and shopping a social background
• craft of copywriting
• Marketing to women a global perspective
• Sex stereotyping in advertising
• Winning at new products accelerating the process from idea to launch
• Consumer behaviour in the food industry a European perspective
• Strategic marketing planning
• Advertising principles & practice
• Understanding the consumer a psychological approach
• Consumer psychology for marketing
• Consumer behavior
• Devil makes work leisure in capitalist Britain
• Planning and managing public relations campaigns
• As long as its pink the sexual politics of taste
• Even more offensive marketing an exhilarating action guide to winning in business
• Consumer behavior buying having and being
• Marketing plans how to prepare them how to use them
• cross media revolution ownership and control
• Consumer behavior
• Introducing semiotics
• Consumers
• Media power a sociological introduction
• Marketing research an applied orientation
• Applied consumer behaviour
• European business
• Customer relationship marketing get to know your customers and win their loyalty
• Strategic market management
• Consumer behavior concepts and applications
• Consumer behavior and marketing strategy
• Consumer behavior and marketing action
• Strategic business marketing
• Identity and difference
• Creating powerful brands in consumer service and industrial markets
• Advertising
• Marketing
• Strategic marketing communications new ways to build and integrate communications
• introduction to theories of popular culture
• Exploring corporate strategy