Internal marketing.

• The University,

• Thesis (MBA) Master of Business Administration - University of Huddersfield, School of Accountancy, Law and Management, 1994.

• Kirklees MAAG a problem of strategy
• Marketing and strategic positioning of life insurance firms in Greece
• Internal customers 21 tried and tested training activities for improving internal customer care
• People at work human relations in organizations
• Strategic market planning problems and analytical approaches
• Developing a winning marketing plan
• Managing change
• How to plan advertising
• Corporate strategies of the top 100 UK companies of the future
• International marketing
• Marketing and entrepreneurship research ideas and opportunities
• Innovation and change in organizations
• Marketing communications
• Managing change
• Customer care strategy for the 90s
• marketing of services
• Direct and database marketing
• Public relations techniques
• Strategic marketing communications new ways to build and integrate communications
• Competitive customer care a guide to keeping customers
• Marketing on the Internet
• Marketing across cultures
• Services marketing
• Researching and writing dissertations in business and management
• Business marketing management a strategic view of industrial and organizational markets
• Managing information systems an organisational perspective
• Marketing research
• Global marketing strategies
• Public relations principles and practice
• Corporate strategy and business planning
• Modern business administration
• Marketing management analysis planning implementation and control
• Teaching and learning in further and adult education
• Operations and the management of change
• Know your customer new approaches to understanding customer value and satisfaction
• Strategic business marketing
• Principles of services marketing
• Marketing communications contexts contents and strategies
• Management
• Global shift transforming the world economy
• Consumer behavior
• Marketing
• Strategic management
• Organisational behaviour and analysis an integrated approach
• Operations management