Personal selling skills : how to profit from improved face-to-face selling techniques /

• HMSO,

• Business skills seminar

• "February 1990.".
• At foot of cover: The Enterprise Initiative.
• At head of cover: DTI.
• Produced under contract with the Employment Department.

• secret of successful selling
• Customer care
• Consumer behaviour
• Loyalty com customer relationship management in the new era of Internet marketing
• Marketing and information technology the strategy application and implementation of IT in marketing
• Consumers
• Internet marketing plan
• Consumer behavior buying having and being
• Strategic marketing communications new ways to build and integrate communications
• Global shift transforming the world economy
• Consumer behaviour a European perspective
• Organisational behaviour and analysis an integrated approach