Bad ideas of the 20th century. PR-ism /

• Parris, Matthew

• Publicity -- Management.
• Public relations -- Management.
• Industrial Publicity -- Management.
• Corporate Identity -- Management.

• Channel 4,

• Without walls

• Videocassette (45 min.) : col., sd., VHS.

• Matthew Parris argues that the ever-expanding world of public relations has become all-perverse, inescapable and, for him, a very bad idea.

• Public relations
• Marketing mix Using the media
• Branded Why do it
• Media ethics
• All about public relations how to build business success on good communications
• management and practice of public relations
• Public relations an introduction
• Public relations principles and practice